Trademarks and  Brand Protection

Protect the designation of your products and services through trademark registration. We will assist you in establishing and protecting your brand, so you don't need to worry about someone using a designation that is identical or highly similar to yours.

Register your European
Trademarks (EUTM) now for just

€333

Why THK Legal?

 

For clients who prefer professional support, our In-Depth Trademark Search can be ordered to help navigate the vast landscape of registered trademarks, minimize risks, and support faster, well-informed decisions on your EU trademark registration.

Effective protection of your brand against misuse always starts with you.

Whether you are certain in which direction your brand is aimed, or you already hold registered trademarks, or whether you are just about to enter the market – we will help you to achieve a uniqueness that will enhance protection of your brands against misuse. We will take care of the proper registration of your intellectual property rights, ensuring that your strategies and vision are safe under all circumstances.
 

thk LEGAL

Together, we will build a strong identity for your brand while also ensuring that your presentations do not infringe upon the rights of third parties. We specialize not only in trademark registration but also in protecting intellectual property during the creation of advertisements, brand manuals, commercial space designs, interiors, or merchandising. Thanks to our services, your presentation will always comply with the law.

We provide trademark registrations in the Czech Republic, Slovakia, EU trademarks, international trademarks, and through our partner offices, also facilitate registrations in most countries globally.

In the Czech Republic and Slovakia In the European Union International trademarks

We offer services in all areas related to brand protection and trademark registration in the Czech Republic and Slovakia, specifically:

  • Trademark search to ensure that your proposed trademark is available to be registered for your specific goods or services, identification of possible conflicting trademarks 
  • Assessment of the possibility and appropriateness of registering a specific designation as a trademark and recommendations regarding the appropriate scope of product and service registration
  • Representation in administrative proceedings on trademark registration, in proceedings on the revocation of trademarks, and in proceedings declaring trademarks invalid
  • Assessment of the situation and formulation of an effective strategy in cases where someone is using a designation identical or confusingly similar to yours 
  • Assessment of the situation and formulation of an effective defence if you are accused of using a designation identical or very similar to that of another
  • Legal representation in court actions and resolution of disputes through out-of-court settlements
  • Administration of your trademark portfolio (transfers of trademarks, registrations of licenses, renewals of trademarks, etc.)
  • Assessment of intellectual property protection in the process of advertising and promotional activities and the creation of brand manuals
  • Drafting of contractual documentation (e.g., licensing agreements, coexistence agreements, settlement agreements) and other legal documents
  • Trademark monitoring (monitoring trademark registers in the Czech Republic, Slovakia and the EU) to take actions against the registration of identical or similar trademarks.
     

How will the service be provided?

Consultation

During the initial consultation, we will discuss your ideas and needs related to the development of your existing brand or the protection of your new ideas.

Legal Assessment

We will assess whether a particular designation can be protected as a trademark and will suggest a suitable and effective registration scope to ensure the most suitable scope of protection (selection of products and services). We may also recommend making modifications to the designation that will allow for the registration of the trademark.

Trademark Registration Proceedings

We will prepare and file the trademark application. Throughout the trademark registration proceedings, we will communicate with the Industrial Property Office on your behalf. We will represent you in case of any problems during the trademark registration process (official letters from the Industrial Property Office or oppositions and observations from third parties).

Information on the Outcome of the Proceedings

Once the registration process is completed, we will send you all documents issued by the Industrial Property Office related to the trademark registration.

Trademark Administration

We will provide all services related to the administration and management of your trademarks, especially renewals of trademarks, transfers of trademarks, registration of changes in the trademark registers, and monitoring conformity or similarity of filed potentially conflicting designations from the perspective of trademark protection.

We provide services in all areas related to brand protection and trademark registration within the EU, specifically:

  • Trademark search to ensure that your proposed trademark is available to be registered for your specific goods or services, identification of possible conflicting trademarks 
  • Assessment of the suitability of a specific designation for trademark registration and recommendations regarding the appropriate scope of product and service registration
  • Assessment of whether to proceed with registration through national trademarks in selected EU countries or as an EU trademark or as an international trademark designated in the EU
  • Representation in administrative proceedings during the registration of trademarks and in proceedings on revocation of trademarks, and in proceedings declaring trademarks invalid
  • Assessment of the situation and development of an effective strategy if someone uses a designation identical or confusingly similar to yours
  • Assessment of the situation and formulation of an effective defence if you are accused of using a designation identical or very similar to that of another
  • Arranging for and coordination of legal representation in court actions and in out-of-court dispute resolutions
  • Administration and management of your trademark portfolio (transfers of trademarks, registrations of liens and licenses, renewals of trademarks, etc.)
  • Drafting of contractual documentation (e.g., licensing agreements, coexistence agreements, settlement agreements) and other legal documents
  • Trademark monitoring (monitoring trademark registers in the Czech Republic, the Slovak Republic, and the EU) to take actions against the registration of identical or similar trademarks
     

How will the service be provided in the EU?

Consultation

During the initial consultation, we will discuss your ideas and needs related to the development of your existing brand or the protection of your new ideas.

Legal Assessment

We will assess whether a particular designation can be protected as a trademark and will suggest a suitable and effective registration scope to ensure the most suitable scope of protection (selection of products and services). We may also recommend making modifications to the designation that will allow for registration of the trademark.
We will assess whether, in your specific case, it is more appropriate to proceed with national trademark registrations in selected EU countries or whether to apply for an EU trademark registration at the European Union Intellectual Property Office (EUIPO).

Trademark Registration Proceedings in the EU

We will prepare and submit an EU trademark application to EUIPO or secure national registrations in individual EU countries. Throughout the EU trademark registration process, we will manage communications with EUIPO on your behalf and keep you informed. We will represent you in case of any issues during the EU trademark registration process (e.g. official letters from EUIPO, oppositions filed by third parties).

Information on the Outcome of the Proceedings

Once the registration process is completed, we will send you all documents issued by EUIPO related to the registration of the EU trademark.

Trademark Administration

We will provide all services associated with the administration and management of European trademarks (or an EU trademark portfolio), especially renewals of EU trademarks, transfers of EU trademarks, registration of changes in the EUIPO register, monitoring conformity or similarity of the filed designations.

We provide services in all areas related to International trademarks and trademarks at national level, specifically:

  • Trademark search to ensure that your proposed trademark is available to be registered for your specific goods or services, identification of possible conflicting trademarks 
  • Assessment of the suitability of a particular designation for trademark registration and recommendations regarding the appropriate scope of product and service registration
  • Assessment of whether to proceed with registration through national trademarks in specific countries or as an international trademark with validity in selected countries
  • Representation in administrative proceedings for the registration of international trademarks and arranging for and coordination of representation at national level
  • Assessment of the situation and development of an effective strategy if someone uses a designation identical or confusingly similar to yours in co-operation with our foreign partner IP law firms.
  • Assessment of the situation and formulation of an effective defence if you are accused of using a designation identical or very similar to that of another in co-operation with our foreign partner IP law firms.
  • Arranging for and coordination of representation in disputes and in out-of-court dispute resolutions
  • Administration and management of your international trademark portfolio (transfers of trademarks, registrations of liens and licenses, renewals of trademarks, etc.)
  • Drafting of contractual documentation (e.g., licensing agreements, coexistence agreements, settlement agreements) and other legal documents
     

How will the service be provided on an international scale??

Consultation

During the initial consultation, we will discuss your ideas and needs concerning the development of your existing brand or the protection of your new ideas, especially regarding the designations and countries you are interested in registering.
In terms of trademarks registered at national level in various countries worldwide, or in legal matters concerning registrations of international trademarks in different countries, we cooperate with numerous foreign partner IP law and patent offices.

Legal Assessment

We will assess whether a certain designation can be protected as a trademark and we will suggest a suitable and effective scope of registration to ensure the most suitable scope of protection (selection of products and services). 
We will assess whether, in your specific case, it is more appropriate to proceed with national trademark registrations in selected countries or whether to apply for international registration through the World Intellectual Property Organization (WIPO).

Trademark Registration Proceedings

We will prepare and apply for an international trademark or arrange for the filing of a national trademark in a specific country through a foreign representative. In Slovakia, we provide direct representation. During the international trademark registration process, we will handle communications with WIPO on your behalf and keep you informed.

Information on the Outcome of the Proceedings

Once the registration process is completed, we will send you all documents related to the registration of the international trademark in the respective countries or the registration of the trademark in a specific country if the trademark is applied for at national level.

Trademark Administration

We will provide all services related to the management of international trademarks, especially renewals of trademarks, transfers of trademarks, registration of changes in the WIPO register.
In collaboration with our foreign partner IP law and patent offices, we provide services in all areas related to brand protection and trademark registration at national level in most countries worldwide.

Our Global Presence

Mapa

Evaluating Collaboration: Testimonials

THK Legal is a team of reliable experts who have been taking care of the majority of our trademark portfolio for several years. They assisted us in integrating Vitana and Hamé companies and in establishing Orkla Foods in the Czech Republic and Slovakia. With their advice, they never leave us, even in situations where we intend to leave the territory due to the adverse local legislation. They are with us in the context of our new acquisitions and divestments. I appreciate how they can combine a 'craftsman-like approach' to everyday operations with creativity in non-standard situations (e.g., legal disputes) – and unlike other large firms, their ego still fits through the door! I value that they respect our rapidly changing priorities and adjust their advice and recommendations accordingly.

Mgr. Helena Nováčková Legal Director

The law firm THK LEGAL has been providing our company, SOLO MATCHES & FLAMES, with long-term legal advisory services related to the protection and registration of our trademarks. We receive high-quality service that not only holds significant professional value but also encompasses a human dimension. All our cases and tasks are handled promptly and thoroughly.

Ing. Petr Zelinka Director

THK Legal professionally and meticulously oversees the complete range of trademarks for the ICZ Group in the Czech Republic and worldwide to our full satisfaction.

Petr Kubánek Marketing Manager

We have been collaborating with THK Legal since 1994, and we are highly satisfied with their services. We particularly appreciate their meticulous and professional approach to customer service, and thanks to their expertise and experience in the field of intellectual property law, we feel confident that we are in good hands.

Ing. Marcela Kleinová Inhouse Attorney

We have been collaborating with THK Legal s.r.o. since 2004. We consistently value the professionalism that has assisted us in resolving various disputes. We appreciate the responsiveness and speed of communication, and we believe that these attributes will continue to accompany our collaboration in the years to come.

Radek Sajvera Chairman of the Board and CEO

"I had the honour of collaborating with Ms. Traplova on my authorial projects. I greatly appreciate her professional approach, coupled with her humanity, which made me, as a client without a legal background, always feel like an equal partner—someone whose voice is heard and whose project matters sincerely to Ms. Traplova. Her selfless support for young creators and their activities is admirable, and unlike others, she does not flaunt it overtly; rather, she is a silent philanthropist. For all of this, she has my deep admiration. If you are in search of an expert who can boast precision, reliability, and humanity, I wholeheartedly recommend Ms. Jana Traplova. Jana Červenková, author of guidebooks 'S dětmi v báglu' (With Children in Tow)"

Jana Červenková Brand Owner

We have been cooperating with THK Legal for an extended period, and we are very satisfied with their services. We particularly appreciate their meticulous and professional approach to the customer. Thanks to their knowledge and experience in the field of intellectual property law, we feel confident that we are in good hands.

Petr Kadlec PR Manager

Our collaboration with THK Legal is long-standing and highly satisfactory. We are genuinely pleased with the meticulous and professional manner in which they deliver their services. Their expertise and experience in the field of intellectual property law provide us with the assurance that we are under the care of reliable experts upon whom we can rely.

Lucie Petružálková Managing Director and Executive Director

Our collaboration with THK Legal, a law firm, is long-standing and highly positive. We particularly value their extensive knowledge and rich experience in the field of intellectual property, which is complemented by their professional approach. They consistently handle our requests promptly, ensuring quality and presenting results in an understandable manner. In this domain, they are a dependable partner for us.

David Ševčík Head of Brand & PR
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